CAMDEN TOWN BREWERY packaging design chilly ipa
At Camden, we create two 'Seasonals' per year. These are limited edition products that are sold in a variety of places in the Off Trade as well as the Camden Beer Hall. The visual design begins from the name of the product and the style of the lager or ale. By creating a strong graphic typographic treatment, we then develop a series of icons to compliment the name and help to tell the story of the product. These are then applied to a variety of assets that changes each time depending on the project.